Direct is an innovative range of direct coloring hair products. Its cream formula, enriched with ARC (Active Revitalizing Complex), nourishes and restructures hair during the coloring service. The extensive range of mixable shades, combined with latest-generation pigments, offers a wide variety of coloring services. An exclusive range that is ideal for creating vibrant, long-lasting tones or subtle pastel shades and maintaining permanent colors.

Active Revitalizing Complex – A blend of biomimetic vegetable amino acids mimics the activities of the hair’s keratin structure. It has a restorative, multifunctional action optimized to interact at a molecular level in hair.

Packaging

Tube, 100ml

Why it is awesome

• Vibrant colour

• Long lasting effect

• Eco and vegan friendly

• No parabens, no ammonia.

Ingredients

Aqua (Water), Cetearyl Alcohol, Dimethicone, Hydroxypropyl Starch Phosphate, Glycerin, Behentrimonium Chloride, Hydrolyzed Quinoa, Wheat Amino Acids, Soy Amyno Acids, Arginine HCl, Serine, Threonine, Euterpe Oleracea Fruit Oil, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Hydroxyethylcellulose, Cetrimonium Chloride, Trideceth-12, Ceteareth-20, Quaternium-91, Cetrimonium Methosulfate, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Amodimethicone, Phenoxyethanol, Tocopherol, Tartaric Acid, Glyceryl Stearate, Sodium Lauroyl Glutamate, Sodium Stearoyl Lactylate, HC Blue No 15, Basic Yellow 87, Parfum (Fragrance) 

Beauty Result

Healthy looking hair with a beautiful pastel colour that is vibrant and long lasting.

Directions for use

Wash hair and towel dry. Wear disposable gloves, apply the product to lengths and then comb through to ensure it is distributed evenly. Do not apply to the scalp. Leave for 15/30 minutes, depending on the intensity of the color desired. Do not apply to the scalp. Rinse thoroughly. Use on pre-lightened hair for accurate color results.

Additional aid

To obtain more vibrant results with Direct Pastel, lighten hair with the Inblonde bleaching products until you obtain the light or very light shades recommended. Direct Pastel may also be used on natural hair or artificially colored hair. The darker the hair color level, the less intense the result.